| No. |
Question. |
Action |
| S1
| Gender |  |
| S2
| Location | |
| S3
| Respondent Age | |
| S4
| Respondent Industry | |
| S5
| Are you the main or joint decision maker for any telecommunications products and services | |
| S6
| Which of these statements best describes your living arrangements? | |
| A2
| Thinking about telecommunication providers, which brands can you recall recently seeing, hearing or reading any advertising for? | |
| B1
| Which of the following telecommunications supplier(s) do you currently use? | |
| C1e
| Have you seen this advertisement on TV recently? | |
| C1f
| Please indicate how likely you are to use this telecommunications provider? | |
| C2b
| Have you ever clicked on one of these banner ads to get more information? | |
| C2c
| And did you input your family’s total monthly telecommunication spend to find out how much you could save? | |
| C6a
| Have you recently viewed this website on the internet? | |
| C6b
| And did you input your family’s total monthly telecommunication spend on this website to find out how much you could save? | |
| C6c
| And did you click on the solutions finder tab on this website? | |
| C6d
| Did you do the cost comparison or build your own plan? | |
| C6e
| Did you call Optus to enquire about this deal? | |
| C6f
| And did you sign up for this deal? | |
| C6g
| please indicate how likely you are to use this telecommunications provider? | |
| C1a
| Have you seen this advertisement on TV recently? | |
| C1d
| Please indicate how likely you are to use this telecommunications provider? | |
| C2a
| Have you seen any of these advertisements recently on the internet? | |
| C2d
| please indicate how likely you are to use this telecommunications provider? | |
| C3a
| Have you seen these advertisements in newspapers recently? | |
| C3b
| please indicate how likely you are to use this telecommunications provider? | |
| C4a
| Have you seen any of these advertisements in magazines recently? | |
| C4b
| please indicate how likely you are to use this telecommunications provider? | |
| C5a
| Have you seen this insert in newspapers recently? | |
| C5b
| please indicate how likely you are to use this telecommunications provider? | |
| C7a
| Have you had everyday discussions with friends, family members, or work colleagues, about the advertising? | |
| C7b
| And generally, were those discussions about the advertising positive, neutral or negative? | |
| C7c
| please indicate how likely you are to use this telecommunications provider? | |
| DTVC2
| Do you remember seeing this television commercial? | |
| DTVC3
| please rate each of the following attributes on a 10 point scale | |
| DTVC4a
| Using the radio buttons please indicate how you were left feeling about each component THE OFFER | |
| DTVC4b
| Using the radio buttons please indicate how you were left feeling about each component THE OFFER
| |
| DTVC4c
| Using the radio buttons please indicate how you were left feeling about each component THE OFFER
| |
| DTVC4d
| Using the radio buttons please indicate how you were left feeling about each component THE OFFER
| |
| DTVC4e
| Using the radio buttons please indicate how you were left feeling about each component CHARACTERS
| |
| DTVC4f
| Using the radio buttons please indicate how you were left feeling about each component CHARACTERS
| |
| DTVC4g
| Using the radio buttons please indicate how you were left feeling about each component VOICE OVER
| |
| DTVC4i
| Using the radio buttons please indicate how you were left feeling about each component STORY LINE
| |
| DTVC4j
| Using the radio buttons please indicate how you were left feeling about each component CALL TO ACTION | |
| S8
| In which age groups are the children that are currently living at home with you? | |
| S7
| Do you have any children living at home? | |
| DPRESS3
| about the Optus advertisement you have just seen, please rate each of the following attributes on a 10 point scale | |
| DPRESS4a
| Using the radio buttons, please indicate how you were left feeling about each component THE OFFER
| |
| DPRESS4b
| Using the radio buttons, please indicate how you were left feeling about each component THE OFFER | |
| DPRESS4c
| Using the radio buttons, please indicate how you were left feeling about each component THE OFFER | |
| DPRESS4d
| Using the radio buttons, please indicate how you were left feeling about each component THE OFFER | |
| DPRESS4e
| Using the radio buttons, please indicate how you were left feeling about each component THE OFFER | |
| DM6
| Which provider do you intend to take out a bundled services package with? | |
| DM5
| Do you intend to take out a bundled services package within the next 12 months? | |
| DM4
| And with which telecommunications provider(s) do you currently have a bundled services package? | |
| DM3
| Do you currently have a bundled services package with your telecommunications provider? | |
| DM2
| Which of the following best describes your current employment status? | |
| DM1
| Which of the following best describes your annual household income from all sources before tax? | |
| D3
| Did you research the offer? e.g. via a retail store, online or a call into Optus | |
| D2
| On a scale of 1-10, where 1 is ‘not at all appealing’ and 10 is ‘extremely appealing’, how appealing is this offer? | |
| D1a
| Which products do you think are being advertised in this offer? | |
| D1b
| The offer includes free unlimited national voice calls between your home phone and mobile phones (including pre-paid mobile phones) on your account. Were you aware that it included this? | |
| D4a
| Did you take up the offer? | |
